Somewhat different to on-site optimisation, off-site optimisation is all to do with promoting your website through building quality links, social media activity and sharing current content. The reason for doing this is to build awareness of the brand and gain “votes” which help to improve a site’s ranking whilst drawing visitors from other areas of the web.
This does unfortunately take some time. Typically, this process can take several months to see genuine improvement in rankings, mainly due to Google’s sandbox period.
A generalised off site optimisation strategy could include;
- Content Marketing
- Press Releases
- Outreach – Forums / Blogs
- Video Marketing
Lots of websites simply don’t have the link popularity to be ranked appropriately on Google. With our off-site optimisation services, we have helped businesses to rank in the holiday/travel sectors, photography and the highly competitive furniture markets. When combined with our social media expertise, our service is absolutely industry leading.