SEO, or more commonly known as Search Engine Optimisation is a continually evolving arena of tactics and strategies used by companies to rank highly on Google. It is one of the best and most effective online marketing techniques for improving reach, visibility and awareness on Google for a much lower cost compared to that of Google AdWords / Pay Per Click Campaigns. Here at Psittacus Systems, we work with businesses to help promote their websites on Google in a white-hat, friendly and sustainable manner.
The tactics used to rank a website highly on Google has changed dramatically over the course of the last decade. Before, you could get away with stuffing the same keyword on the page thousands of times to trick the search engine crawler bots into thinking your website was more relevant / pertinent to a users query. As you can imagine, this was quickly abused by many so called ‘SEO Companies’ out there and soon Google introduced what we have today… A flurry of algorithmic systems working hand in hand with one another determining quality scores for your website.